A group of people is reunited, who expire with a specific filter in order to share their experiences and opinions on a topic/brand or particular product.

Benefits. A lounge is adapted to the characteristics of the group and therefore be able to simulate a suitable and harmonious environment, which allows the fluency of the communication.

Limitations. A group session badly designed and development does not allow to obtain the real insights of the consumer.

A group of people is reunited, who expire with a specific filter in order to share their experiences and opinions on a topic/brand or particular product.

Benefits. A lounge is adapted to the characteristics of the group and therefore be able to simulate a suitable and harmonious environment, which allows the fluency of the communication.

Limitations. A group session badly designed and development does not allow to obtain the real insights of the consumer.

These interviews, unlike the surveys in quantitative studies, allow to investigate with depth on the proposed goals. They are effective in targets difficult to obtain.

Benefits. A high level of knowledge is achieved. They are done where the polled one wishes it and therefore it facilitates the obtaining of information.

Limitations. A major difficulty exists in the attainment of the interviews because of the time it needs.